Coca-Cola will help Maroon 5 crowdsource material in a program that gives the band 24 hours to come up with a new song.
The session, set for March 22, live from London, will use an interactive project technology to let fans interact with the band at Coca-Cola Music and weigh in on lyrics, riffs and rhythms from the new single.
As the session is streamed live, fans will be asked to send in words, pictures and comments to aid the creation of the song. Fans will also get a chance to ask Maroon 5 members some questions.
Coca-Cola plans to promote the program on its Facebook Page, which currently has more than 20 million fans. Coke’s Twitter account will also keep fans posted on how the session’s going.
The program is the latest example of real-time marketing, which is designed to foster social media discussion. While Coke’s program isn’t piggybacking on another event, many advertisers tapped real-time marketing efforts in an attempt to inject themselves into conversations related to last Sunday’s Academy Awards.
More About: coca cola, Maroon 5, Real-Time Marketing
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