Fresh off celebrating 10 million members, Foursquare is now commemorating a new achievement — more than 500,000 merchant accounts.
The startup made the announcement in a blog post Wednesday, highlighting several creative brands who are currently using Foursquare for marketing purposes.
2011 is proving to be a big year for the two year-old Foursquare; it recently raised another $50 million in funding and just announced a nationwide partnership with American Express.
More About: foursquare, MARKETING, merchants, social media
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Google has revealed that it is working on a Google+ experience for businesses and is asking brands not to create Google+ profiles just yet.
In a post and accompanying YouTube video on Google+, Product Manager Christian Oestlien says that the Google+ team is working on creating a unique experience for businesses that includes deep analytics and the ability to connect to products like AdWords. “How users communicate with each other is different from how they communicate with brands,” Oestlien argues.
As a result, Google is asking businesses to put their Google+ ambitions on hold.
“The business experience we are creating should far exceed the consumer profile in terms of its usefulness to businesses,” Oestlien says in his post. “We just ask for your patience while we build it. In the meantime, we are discouraging businesses from using regular profiles to connect with Google+ users. Our policy team will actively work with profile owners to shut down non-user profiles.”
Several prominent brands have already joined Google+, including Ford, Breaking News and yes, Mashable, which is now one of the top ten most popular users on Google+.
While the new Google+ experience for businesses won’t be ready until “later this year,” the company intends to launch a “small experiment with a few marketing partners” to test the brand-oriented accounts over the next few months. It even has opened up a Google Spreadsheet where “non-user entities” can apply for the program. It’s unclear when Google will shut down non-user profiles or how the process will work.
We’re not surprised that Google is building an optimized Google+ experience for businesses, but we are surprised that Google wasn’t more prepared for the wave of brands that have been joining its social network. The same thing happened with Google Buzz and has happened on Facebook, Twitter, Foursquare and countless other social networks. Brands like to go where their customers are.
More About: business, Google, Google Plus, MARKETING
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Rapper Eminem recently released an EP titled Hell: The Sequel with his side project, Bad Meets Evil, a hip-hip duo including Royce Da 5’9. To celebrate, Eminem is launching a violent Facebook game.
The aim of the game (developed by Grab) is pretty simple: Become so evil that you go to hell. Users choose an avatar while tracks from the EP play. Then they gain points (by watching music videos and interviews or spending Facebook Credits) in order to buy weapons. Players use the weapons to kill friends. Get enough points and kills, and you get to go to hell.
While the game is likely to rile some Facebook users (the Weeds social game also had a few detractors), it does fit Eminem‘s image, as well as the album’s theme. And it’s a novel way to get fans listening to new tracks while they’re messing around on Facebook.
Lady Gaga had a similar idea with GagaVille, partnering with Zynga to create a music-themed social game. Within the game, fans were able to get an advance listen of Gaga’s last album, Born This Way.
What do you think of premiering tracks via social games? Is this a good way to snag new fans or just so much hype? Let us know in the comments.
More About: eminem, facebook, MARKETING, music, social game
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Rapper Eminem recently released an EP titled Hell: The Sequel with his side project, a duo featuring Royce Da 5’9 called Bad Meets Evil. To celebrate, Eminem is launching a violent Facebook game.
The aim of the game is pretty simple: Become so evil that you go to hell. Users choose an avatar while tracks from the EP play. Then they gain points (by watching music videos and interviews or spending Facebook Credits) in order to buy weapons. Players use the weapons to kill friends. Get enough points and kills, and you get to go to hell.
While the game is likely to rile some Facebook users (the Weeds social game also had a few detractors), it does fit Eminem‘s image, as well as the album’s theme. And it’s a novel way to get fans listening to new tracks while they’re messing around on Facebook.
Lady Gaga had a similar idea with GagaVille, partnering with Zynga to create a music-themed social game. Within the game, fans were able to get an advance listen of Gaga’s last album, Born This Way.
What do you think of premiering tracks via social games? Is this a good way to snag new fans or just so much hype? Let us know in the comments.
More About: eminem, facebook, MARKETING, music, social game
For more Social Media coverage:
Rapper Eminem recently released an EP titled Hell: The Sequel with his side project, a duo featuring Royce Da 5’9 called Bad Meets Evil. To celebrate, Eminem is launching a violent Facebook game.
The aim of the game is pretty simple: Become so evil that you go to hell. Users choose an avatar while tracks from the EP play. Then they gain points (by watching music videos and interviews or spending Facebook Credits) in order to buy weapons. Players use the weapons to kill friends. Get enough points and kills, and you get to go to hell.
While the game is likely to rile some Facebook users (the Weeds social game also had a few detractors), it does fit Eminem‘s image, as well as the album’s theme. And it’s a novel way to get fans listening to new tracks while they’re messing around on Facebook.
Lady Gaga had a similar idea with GagaVille, partnering with Zynga to create a music-themed social game. Within the game, fans were able to get an advance listen of Gaga’s last album, Born This Way.
What do you think of premiering tracks via social games? Is this a good way to snag new fans or just so much hype? Let us know in the comments.
More About: eminem, facebook, MARKETING, music, social game
For more Social Media coverage:
Rapper Eminem recently released an EP titled Hell: The Sequel with his side project, a duo featuring Royce Da 5’9 called Bad Meets Evil. To celebrate, Eminem is launching a violent Facebook game.
The aim of the game is pretty simple: Become so evil that you go to hell. Users choose an avatar while tracks from the EP play. Then they gain points (by watching music videos and interviews or spending Facebook Credits) in order to buy weapons. Players use the weapons to kill friends. Get enough points and kills, and you get to go to hell.
While the game is likely to rile some Facebook users (the Weeds social game also had a few detractors), it does fit Eminem‘s image, as well as the album’s theme. And it’s a novel way to get fans listening to new tracks while they’re messing around on Facebook.
Lady Gaga had a similar idea with GagaVille, partnering with Zynga to create a music-themed social game. Within the game, fans were able to get an advance listen of Gaga’s last album, Born This Way.
What do you think of premiering tracks via social games? Is this a good way to snag new fans or just so much hype? Let us know in the comments.
More About: eminem, facebook, MARKETING, music, social game
For more Social Media coverage:
Rapper Eminem recently released an EP titled Hell: The Sequel with his side project, a duo featuring Royce Da 5’9 called Bad Meets Evil. To celebrate, Eminem is launching a violent Facebook game.
The aim of the game is pretty simple: Become so evil that you go to hell. Users choose an avatar while tracks from the EP play. Then they gain points (by watching music videos and interviews or spending Facebook Credits) in order to buy weapons. Players use the weapons to kill friends. Get enough points and kills, and you get to go to hell.
While the game is likely to rile some Facebook users (the Weeds social game also had a few detractors), it does fit Eminem‘s image, as well as the album’s theme. And it’s a novel way to get fans listening to new tracks while they’re messing around on Facebook.
Lady Gaga had a similar idea with GagaVille, partnering with Zynga to create a music-themed social game. Within the game, fans were able to get an advance listen of Gaga’s last album, Born This Way.
What do you think of premiering tracks via social games? Is this a good way to snag new fans or just so much hype? Let us know in the comments.
More About: eminem, facebook, MARKETING, music, social game
For more Social Media coverage:
Rapper Eminem recently released an EP titled Hell: The Sequel with his side project, a duo featuring Royce Da 5’9 called Bad Meets Evil. To celebrate, Eminem is launching a violent Facebook game.
The aim of the game is pretty simple: Become so evil that you go to hell. Users choose an avatar while tracks from the EP play. Then they gain points (by watching music videos and interviews or spending Facebook Credits) in order to buy weapons. Players use the weapons to kill friends. Get enough points and kills, and you get to go to hell.
While the game is likely to rile some Facebook users (the Weeds social game also had a few detractors), it does fit Eminem‘s image, as well as the album’s theme. And it’s a novel way to get fans listening to new tracks while they’re messing around on Facebook.
Lady Gaga had a similar idea with GagaVille, partnering with Zynga to create a music-themed social game. Within the game, fans were able to get an advance listen of Gaga’s last album, Born This Way.
What do you think of premiering tracks via social games? Is this a good way to snag new fans or just so much hype? Let us know in the comments.
More About: eminem, facebook, MARKETING, music, social game
For more Social Media coverage:
Rapper Eminem recently released an EP titled Hell: The Sequel with his side project, a duo featuring Royce Da 5’9 called Bad Meets Evil. To celebrate, Eminem is launching a violent Facebook game.
The aim of the game is pretty simple: Become so evil that you go to hell. Users choose an avatar while tracks from the EP play. Then they gain points (by watching music videos and interviews or spending Facebook Credits) in order to buy weapons. Players use the weapons to kill friends. Get enough points and kills, and you get to go to hell.
While the game is likely to rile some Facebook users (the Weeds social game also had a few detractors), it does fit Eminem‘s image, as well as the album’s theme. And it’s a novel way to get fans listening to new tracks while they’re messing around on Facebook.
Lady Gaga had a similar idea with GagaVille, partnering with Zynga to create a music-themed social game. Within the game, fans were able to get an advance listen of Gaga’s last album, Born This Way.
What do you think of premiering tracks via social games? Is this a good way to snag new fans or just so much hype? Let us know in the comments.
More About: eminem, facebook, MARKETING, music, social game
For more Social Media coverage:
Rapper Eminem recently released an EP titled Hell: The Sequel with his side project, a duo featuring Royce Da 5’9 called Bad Meets Evil. To celebrate, Eminem is launching a violent Facebook game.
The aim of the game is pretty simple: Become so evil that you go to hell. Users choose an avatar while tracks from the EP play. Then they gain points (by watching music videos and interviews or spending Facebook Credits) in order to buy weapons. Players use the weapons to kill friends. Get enough points and kills, and you get to go to hell.
While the game is likely to rile some Facebook users (the Weeds social game also had a few detractors), it does fit Eminem‘s image, as well as the album’s theme. And it’s a novel way to get fans listening to new tracks while they’re messing around on Facebook.
Lady Gaga had a similar idea with GagaVille, partnering with Zynga to create a music-themed social game. Within the game, fans were able to get an advance listen of Gaga’s last album, Born This Way.
What do you think of premiering tracks via social games? Is this a good way to snag new fans or just so much hype? Let us know in the comments.
More About: eminem, facebook, MARKETING, music, social game
For more Social Media coverage:
